The build log
Blog
What shipped, and how it got built. Roughly weekly. Every post says how much AI went into writing it.
- 003Written by handNo AI in the writing. Every word of the post is mine. If a footer or a build receipt below it was generated, it says so.
Build vs Buy Case Study: Media Asset Management
Our media vendor was going to roughly double its price, so over two weeks I moved the entire library into our own system. This is a small case study in build versus buy - build wins in 2026.
- 002AI-assistedI directed the piece and edited it; AI helped draft. How hard I edited varies by post, which is why the badge is here.
Rebuilding Cerebro's Mobile App in Five Days
The old Cerebro mobile app was a web shell in a native wrapper. I replaced it with a real native app in five days — and now most changes ship over the air, in seconds.
- 001AI-assistedI directed the piece and edited it; AI helped draft. How hard I edited varies by post, which is why the badge is here.
Alexis Ohanian introduces Cerebro
Alexis Ohanian's video walkthrough of Cerebro — the software 776 runs on — and the announcement in his own words.
- 000AI-assistedI directed the piece and edited it; AI helped draft. How hard I edited varies by post, which is why the badge is here.
Cerebro is how 776 works
For five years the public face of Cerebro was a login box. Here is what it actually is: the software 776 runs on, and who builds it.
